Panorama do Uso de Métodos Quantitativos em Pesquisas sobre Marketing de Relacionamento com Egressos

Autor: Glauco José Ribeiro Borges, Sandro Vieira Soares, Carlos Rogério Montenegro de Lima, Aléssio Bessa Sarquis, Isabella Ramos Boing

Publikováno v: Revista de Administração, Sociedade e Inovação, Vol 6, Iss 3, Pp 78-97 (2020)

O estudo buscou delinear um panorama dos métodos quantitativos empregados em pesquisas sobre marketing de relacionamento com egressos. Trata-se de um estudo bibliográfico, com análise bibliométrica, que analisou um portfólio bibliográfico de 20

Externí odkaz: https://doaj.org/article/8bfe49fe204a470cb3c520d836cf769b

Corporate financial performance: a study based on the Carbon Efficient Index (ICO2) of Brazil stock exchange

Autor: Daniel Goulart Bazil, José Baltazar Salgueirinho Osório de Andrade Guerra, Carlos Rogério Montenegro de Lima, Samuel Borges Barbosa, Ruy de Castro Sobrosa Neto

Publikováno v: Environment, Development and Sustainability. 24:4323-4354

The Carbon Efficient Index (ICO2) emerged from a joint initiative of the Brazilian Stock Exchange (B3) with the National Bank for Economic and Social Development, in 2010, through the identification of the market niche, which was made possible by deb

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::946f42b5bcacca9cd6838609204ec217
https://doi.org/10.1007/s10668-021-01617-4

Balanced Scorecard em uma Instituição de Ensino Superior: uma Proposta de Modelo para Gestão Estratégica = Balanced scorecard in a higher education institution: a proposal of a strategic management model

Autor: David da Silva, Ulyssea Cristina Martins, Jonas Duarte da Silva, Pollyanna Gerola Giarola, Carlos Rogério Montenegro de Lima

Publikováno v: Revista Catarinense da Ciência Contábil, Vol 12, Iss 35, Pp 28-47 (2013)

Este artigo tem como objetivo propor um modelo para a gestão estratégica organizacional de Instituições de Ensino Superior, por meio da estruturação de um Balanced Scorecard (BSC) - ferramenta eficaz que traduz a visão e a estratégia organiza

Externí odkaz: https://doaj.org/article/5e3015bbdbb34df1aab5b0e972c73dc2

Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing

Autor: Samara da Silva Neiva, Carlos Raulino, Paulo Fuchs, Maurício Andrade de Lima, Carlos Rogério Montenegro de Lima, Diogo Conceição, Thiago Coelho Soares, José Baltazar Salgueirinho Osório de Andrade Guerra, Wellyngton Silva de Amorim, João Coelho Soares

Publikováno v: International Journal of Sustainability in Higher Education. 21:1477-1505

Purpose Sustainability is understood as a complex and integrating area, involving the most diverse areas and fields of knowledge. Because of the innumerable socio-environmental challenges in the current scenario, a sustainable development that finds

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6de548e0c2707033aedd677f6e1857f
https://doi.org/10.1108/ijshe-02-2020-0079

Estratégia ou Legitimidade? Análise do papel dos Planos de Desenvolvimento Institucional nas Universidades Brasileiras

Autor: Maurício Andrade de Lima, Thiago Coelho Soares, Carlos Rogério Montenegro de Lima, Fernando Antonio Ribeiro Serra

Publikováno v: BBR. Brazilian Business Review, Volume: 17, Issue: 1, Pages: 66-96, Published: 07 FEB 2020
BBR: Brazilian Business Review, Vol 17, Iss 1, Pp 66-96 (2020)

The aim of this study is to analyze whether Institutional Development Plans (IDP) are strategic documents or simply a response to seeking legitimacy in the face of regulatory pressures. This is a qualitative study based on information from 20 IDPs of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::12aa1ad39f2623413912b277004cced6
https://doi.org/10.15728/bbr.2020.17.1.4