Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Carla Caires Abdalla"'
Autor:
Patricia Silva Monteiro Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, José Sarkis Arakelian
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 58, Iss 3, Pp 254-266 (2018)
Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange para
Externí odkaz:
https://doaj.org/article/2b6741f4842045059d71ab41a6e11a5d
Autor:
Patricia Silva Monteiro Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, José Sarkis Arakelian
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 58, Iss 3 (2018)
O Brasil participa em aproximadamente 29% da exportação mundial de café, sendo 15% de “café especial”. A maior parte da exportação é composta por café commodity, influenciando a orientação da cadeia de valor por um paradigma de troca. E
Externí odkaz:
https://doaj.org/article/5b30cecf933e42dd8d96041e9c64648c
Publikováno v:
Journal of Marketing Management. 37:569-593
How do older consumers in an ageing society interpret and make sense of cultural media products, such as advertising campaigns, portraying their cohort? A qualitative study analysing 626 advertisem...
Autor:
Marina Henriques Viotto, Isabela Carvalho de Morais, Carla Caires Abdalla, Karin Ligia Brondino-Pompeo
Publikováno v:
International Journal of Business Policy and Strategy Management. 6:13-22
Autor:
Carla Caires Abdalla
Publikováno v:
Anais do III Encontro Cultura e Consumo Brasil.
Autor:
Carla Caires Abdalla, Felipe Zambaldi
Publikováno v:
International Business Review. 25:633-645
In the last decade, economic growth have created in Brazil and other emerging countries a ‘new middle class’, a group that left the poverty line and entered the consumption markets. In this scenario, a musical movement with many traces of this