Zobrazeno 1 - 10
of 49
pro vyhledávání: '"Carl Arthur Solberg"'
Autor:
Carl Arthur Solberg, François Durrieu
Publikováno v:
Journal of Business & Industrial Marketing. 38:1532-1544
Purpose This paper aims to explore different strategic avenues in international markets. In particular, the authors investigate the role of four marketing tactics – marketing network, domestic network, standardization/adaptation and positioning. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c92dc52c459c2e78afa1d506b6ba7077
https://doi.org/10.1108/jbim-02-2022-0091
https://doi.org/10.1108/jbim-02-2022-0091
Publikováno v:
International Business Review. 32:102121
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39627f9f3d6bc92966dcf943225949c8
https://doi.org/10.1016/j.ibusrev.2023.102121
https://doi.org/10.1016/j.ibusrev.2023.102121
Autor:
Carl Arthur Solberg, Håvard Huse
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.Compact and rea
Publikováno v:
Research Handbook of Marketing in Emerging Economies. :197-221
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fa7a7622f9c3df604bf9848ceaef854
https://doi.org/10.4337/9781784713171.00017
https://doi.org/10.4337/9781784713171.00017
Autor:
Carl Arthur Solberg
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely
Publikováno v:
Handbook of Research on International Entrepreneurship Strategy. :104-119
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::246a5d16a6d9fc6f0587377980291cc8
https://doi.org/10.4337/9781783471584.00016
https://doi.org/10.4337/9781783471584.00016
Autor:
Carl Arthur Solberg
Publikováno v:
International Marketing ISBN: 9781315185026
International Marketing
International Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b39cd06bef353ec5e7c0e1ecf85ffc10
https://doi.org/10.4324/9781315185026-17
https://doi.org/10.4324/9781315185026-17