Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Carl A. Boger"'
Publikováno v:
Beverages, Vol 5, Iss 1, p 26 (2019)
Positioning a fine wine is a complex marketing operation which tends to focus on product characteristics and tends to ignore the consumer–brand relationship. As for other luxury products, fine wine consumers are a heterogeneous group which can be b
Externí odkaz:
https://doaj.org/article/1052ed4f1b3b4087bb237259496bed08
Publikováno v:
Research in Hospitality Management, Vol 11, Iss 1, Pp 15-25 (2021)
The definition of a single luxury experience has remained elusive to the airline industry, experts, scholars, and even luxury consumers. The duality of luxury suggests that experiences must provide a sense of prestige and hedonic well-being to be per
Externí odkaz:
https://doaj.org/article/032aed1079b34b2aac3f9a0bfedc0fc5
Publikováno v:
Journal of China Tourism Research. :1-20
Publikováno v:
Tourism Culture & Communication.
A political leader’s twiplomacy, communication via Twitter with foreign leaders and publics, generates consequential impacts on global travel trends. In context, former president Trump (Trump) used twiplomacy more than any other political leader du
Publikováno v:
Journal of Foodservice Business Research. 26:1-26
This study tested the commitment consistency principle by examining a model of consumers’ willingness to advocate for their preferred beer style which mediates the relationship between quality or s...
Publikováno v:
Journal of Convention & Event Tourism. 22:112-133
In today’s world of ideological polarization, ideological events held in a destination may affect potential visitors’ visit intention and trust toward the destination. A quasi-experimental study wa...
Autor:
Jookyung Kwon, Carl A. Boger
Publikováno v:
Current Issues in Tourism. 24:1154-1168
This study aims to examine the potential predictors of customers’ pro-environmental intention based on the Stimulus–Organism–Response framework. PLS-SEM was used to tests the hypotheses using a sam...
Publikováno v:
Journal of Hospitality & Tourism Research. 43:1225-1255
This study examines the impact of integrated resort brand experiences (IRBEs) on customer well-being through the satisfaction of psychological needs. Partial least squares path modeling tests the hypotheses using a sample of 535 integrated resort cus
Publikováno v:
International Journal of Contemporary Hospitality Management. 31:2169-2186
Purpose Beer style consumers identify themselves more with a beer style, craft or national, rather than with brands. Tribal brand researchers have suggested that beer style consumers feel an intense sense of belonging to a beer style tribe, which may
Publikováno v:
Journal of Destination Marketing & Management. 17:100461
Limited research has been done on destination weddings, although they play a significant role in tourism and hospitality. This study examined the antecedents of intention to host a destination wedding within the framework of theory of planned behavio