Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Carina Beckenuyte"'
Publikováno v:
European Journal of Marketing, 2016, Vol. 50, Issue 1/2, pp. 213-235.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-01-2014-0036
Publikováno v:
European Journal of Marketing. 50:213-235
Purpose – The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling – which often result from package downsizing – lead to cognit