Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Cant, M. C."'
Autor:
Cant, M. C., Van Heerden, Neels
With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services and to enhance and manage the customer e
Autor:
Fourie, Letitia Engela, Cant, M. C.
South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the
All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organ
Autor:
Cant, M. C.
This Fifth edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way,
Autor:
Cant, M. C., Erdis, Cindy
Introduction to Retailing 3rd edition is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today's very competitive retail environment retailers
Autor:
Cant, M. C.
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction, 2nd editionis a valuable tool which describes the foundational aspects of marketing and enables a ba
This second edition of Marketing Management: A South African Perspective, the leading marketing textbook in southern Africa, takes a new and customer-centric view of marketing and its applications. With a user-friendly layout highlighting definitions