Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Caner Giray"'
Publikováno v:
Journal of Business Research. 144:1175-1185
Publikováno v:
Turkish Journal of Marketing. 6:1-20
Football is one of the most popular sports in the world. One of the first concepts that spring to mind when football is mentioned is adherence. Football has become an industry with the behavior of the fans. In addition to football's leading clubs, th
Publikováno v:
Beykoz Akademi Dergisi. 5:232-252
Autor:
Yener Girişken, Caner Giray
Publikováno v:
Volume: 16, Issue: 1 65-78
Ege Academic Review
Ege Academic Review
Sponsorship is one of the main income sources for sports teams, sports organizations and sportspeople as individuals. On the other hand, companies expect to improve their brand image to create brand awareness and to influence consumer preferences by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::df9f9f345df14bb043655d06fa48848b
https://dergipark.org.tr/tr/pub/eab/issue/39985/475256
https://dergipark.org.tr/tr/pub/eab/issue/39985/475256
Autor:
Gülberk GÜLTEKİN SALMAN, Caner GİRAY
Publikováno v:
Öneri, Vol 9, Iss 33, Pp 89-97 (2012)
Bu çalışmanın amacı, bireyleri futbol izleyicisi ve taraftarı olmaya motive eden güdüler ile, Fenerbahçe taraftarlarının takımlarına yönelik sadakati arasındaki ilişkinin incelenmesidir. Sadakat davranışsal ve tutumsal olarak iki bo
Autor:
Caner Giray, Yener Girişken
Publikováno v:
Ege Akademik Bakis (Ege Academic Review). 16:65-65
Spor takimlari, spor organizasyonlari ve bireysel sporcular icin onemli gelir kaynaklarindan birisi sponsorluktur. Firmalar sponsorluk sayesinde imaj, marka farkindaligi ve tuketici tercihleri acisindan olumlu sonuclar elde etmektedirler. Bunlarin ya
Publikováno v:
Volume: 9, Issue: 35 83-91
Öneri Dergisi
Öneri, Vol 9, Iss 35, Pp 83-91 (2012)
Öneri Dergisi
Öneri, Vol 9, Iss 35, Pp 83-91 (2012)
Bu çalışmada, küresel firmaların yerel sosyal sorumluluk faaliyetlerinin tüketici temelli marka değeri ve marka tercihini nasıl etkilediği deneysel bir araştırma ile irdelenmiştir. Araştırmada, tek faktörlü (yerel bazda sosyal sorumlu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e85363f6e6d32978cd665fc5fd419e83
https://dergipark.org.tr/tr/pub/maruoneri/issue/17898/187759
https://dergipark.org.tr/tr/pub/maruoneri/issue/17898/187759
Publikováno v:
International Business & Economics Research Journal (IBER). 13:1353
The consumption of natural resources and environmental pollution is still one of our planets most serious problems. Accordingly, the number of consumers who are worried about diminishing natural resources is increasing rapidly. Knowing more about the
Publikováno v:
BASE-Bielefeld Academic Search Engine
International Journal of Research In Business and Social Science, Vol 3, Iss 1, Pp 130-142 (2014)
International Journal of Research In Business and Social Science, Vol 3, Iss 1, Pp 130-142 (2016)
International Journal of Research In Business and Social Science, Vol 3, Iss 1, Pp 130-142 (2014)
International Journal of Research In Business and Social Science, Vol 3, Iss 1, Pp 130-142 (2016)
The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a32a11e20920724974ee3747ec775d80
https://doaj.org/article/9ba62a54b9e3402094455401cf982176
https://doaj.org/article/9ba62a54b9e3402094455401cf982176