Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Candy K. Y. Ho"'
Publikováno v:
MIS Quarterly. 44:725-746
Nowadays, people are faced with choices between or among alternative systems (joint evaluation, or JE mode), as opposed to evaluating only one system in isolation (separate evaluation, or SE mode). This research investigates how users make technology
Publikováno v:
Journal of Marketing Research. 57:565-581
Previous research on the effects of celebrity endorsement has focused on the transfer of positive properties (likeableness, credibility, symbolic meanings, etc.) from the endorser to the product. Taking a different perspective, this study suggests th
Publikováno v:
Journal of International Consumer Marketing. 28:77-91
Customer satisfaction has been regarded as a key antecedent to positive future consumption behavior; however, studies on the relationship between satisfaction and personal well-being in the cultural context are scarce. To fill the research gap, a fie
Publikováno v:
Information & Management. 52:160-169
This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users’ construal level of an
Publikováno v:
Journal of Consumer Psychology. 21:146-156
Many consumers today hold loyalty program points which function as a currency, but are not cash. This paper examines factors that influence consumers' decisions to keep or spend their accumulated points. We found that consumers are more likely to spe
Publikováno v:
Journal of International Marketing. 19:59-81
The authors examine the mitigating effect of an established trusting relationship between service providers and consumers on the consequences of service failures as a function of interdependent–independent self-construal. Two studies reveal that th
Autor:
Patrick Y. K. Chau, Candy K. Y. Ho
Publikováno v:
Journal of Organizational Computing and Electronic Commerce. 18:197-223
The commercialization of the Internet has provided opportunities for building service brands in the minds of consumers. Services are characterized as intangible, heterogeneous, inseparable, and perishable features that often engender high information
Publikováno v:
ICSSI
Academics, artists and policymakers have recently been exploring the relationship between cultural participation and well-being and have suggested that promoting the consumption of cultural activities might be a route to improving consumers' percepti