Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Cammy Crolic"'
Autor:
Cammy Crolic, Chris Janiszewski
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
Attitudes, particularly negative attitudes toward experiential goods, are difficult to change. As a result, people tend to choose and consume experiential goods from their preferred subcategory (e.g., prefer impressionist art so primarily choose to v
Externí odkaz:
https://doaj.org/article/4aca0beb706543c9a47ac3247bafe72e
Publikováno v:
Journal of Marketing. 86:132-148
Chatbots have become common in digital customer service contexts across many industries. While many companies choose to humanize their customer service chatbots (e.g., giving them names and avatars), little is known about how anthropomorphism influen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::680192a5c8e86d3b4c67b0da9b28f1e9
https://doi.org/10.1177/00222429211045687
https://doi.org/10.1177/00222429211045687
Although individuals are often influenced by experts, individuals themselves can be experts—and, in such instances, it is important to understand who influences their attitudes. That is, to whom do experts turn to for guidance when considering thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f37e6bb48175b0a0cb6720f3d240dfc0
https://ora.ox.ac.uk/objects/uuid:81c31c81-c353-4c82-bcf8-14a400930ec2
https://ora.ox.ac.uk/objects/uuid:81c31c81-c353-4c82-bcf8-14a400930ec2
Publikováno v:
Journal of the Association for Consumer Research. 4(4)
Product aesthetics can enhance consumer welfare in numerous ways. Aside from simply making products more pleasurable, product aesthetics can also influence the inferences that consumers make about functional attributes. In some instances, an attracti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce16a29123081de35ff4600a4f02e7af
http://ora.ox.ac.uk/objects/uuid:
http://ora.ox.ac.uk/objects/uuid:
Autor:
Cammy Crolic, Chris Janiszewski
Publikováno v:
Journal of Consumer Research. 43:388-406
Hedonic escalation is the increased liking of each additional bite of a palatable food. Hedonic escalation is more likely to occur when (1) a palatable food consists of a complex combination of flavors, and (2) a person is motivated to taste addition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35adfb332e4cbc0cc9fbed976c6605d8
https://doi.org/10.1093/jcr/ucw032
https://doi.org/10.1093/jcr/ucw032