Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Camille P Schuster"'
Autor:
Donald F Dufek, Camille P Schuster
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awak
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Cont
Autor:
Glen H. Brodowsky, Camille P. Schuster
Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international m
Autor:
Camille P. Schuster
Organizations have increased expectations for expertise in data analytics by marketing students. The chapter describes the change taking place in business in general and in marketing specifically and the disconnect between demand and supply. While to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a298a17dfa000ffe931d67bb0ed25648
https://doi.org/10.4018/978-1-4666-9784-3.ch011
https://doi.org/10.4018/978-1-4666-9784-3.ch011
Publikováno v:
Journal of Public Affairs. 8:261-280
Examining and understanding the culture of 200+ countries to determine how business is conducted in those countries is a daunting and overwhelming prospect. By combining theories of culture, it is possible to create a Classification Of Cultures Model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c01cd42a80b7b31f60a3814ae61adf6a
https://doi.org/10.1002/pa.290
https://doi.org/10.1002/pa.290
Autor:
Ofer Meilich, Beverlee B. Anderson, Glen H. Brodowsky, M. Ven Venkatesan, Camille P. Schuster
Publikováno v:
Journal of Global Marketing. 21:245-257
Social time affects the timing and frequency of purchases, the hours consumers patronize businesses, and how long consumers expect products to last. Understanding how culturally based social time attitudes differ will help marketers tailor their offe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0447a0b50d3effbdfb48a1078bd6faa2
https://doi.org/10.1080/08911760802206003
https://doi.org/10.1080/08911760802206003
Autor:
Camille P. Schuster, Phil Harris
Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing empha