Zobrazeno 1 - 10
of 153
pro vyhledávání: '"Camille P Schuster"'
Autor:
Roy, Abhijit1 (AUTHOR)
Publikováno v:
Journal of International Consumer Marketing. Oct-Dec 2021, Vol. 33 Issue 5, p627-629. 3p.
Autor:
Sergio Biggemann
Publikováno v:
Journal of Public Affairs. 7:305-309
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf1b776b2b5ddabcfe3fe3f7fc7c72c3
https://doi.org/10.1002/pa.270
https://doi.org/10.1002/pa.270
Autor:
Donald F Dufek, Camille P Schuster
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awak
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Cont
Autor:
Glen H. Brodowsky, Camille P. Schuster
Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international m
Publikováno v:
Journal of Public Affairs. 8:261-280
Examining and understanding the culture of 200+ countries to determine how business is conducted in those countries is a daunting and overwhelming prospect. By combining theories of culture, it is possible to create a Classification Of Cultures Model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c01cd42a80b7b31f60a3814ae61adf6a
https://doi.org/10.1002/pa.290
https://doi.org/10.1002/pa.290
Autor:
Ofer Meilich, Beverlee B. Anderson, Glen H. Brodowsky, M. Ven Venkatesan, Camille P. Schuster
Publikováno v:
Journal of Global Marketing. 21:245-257
Social time affects the timing and frequency of purchases, the hours consumers patronize businesses, and how long consumers expect products to last. Understanding how culturally based social time attitudes differ will help marketers tailor their offe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0447a0b50d3effbdfb48a1078bd6faa2
https://doi.org/10.1080/08911760802206003
https://doi.org/10.1080/08911760802206003