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of 6
pro vyhledávání: '"Cameron Duncan Nicol"'
Autor:
Erik T. Markin, R. Gabrielle Swab, Robert Gigliotti, Cameron Duncan Nicol, Yankun Jia, Kaushik Mukherjee
Publikováno v:
Multidisciplinary Business Review, Vol 15, Iss 2 (2022)
Learning from other firms is identified as an important resource for firm survival. Benchmarking is a learning mechanism that can aid firms in identifying superior organisational capabilities and behaviours among other firms. Firms that possess stron
Externí odkaz:
https://doaj.org/article/eef69b02d8044095b11890b2878ec5ff
Publikováno v:
Industrial Marketing Management. 88:173-185
Due to liabilities of smallness and newness for entrepreneurial firms, decisions surrounding the sufficient leveraging of diverse information, knowledge, and resources used to pursue market opportunities are critical. Prior research has emphasized th
Publikováno v:
Journal of the Academy of Marketing Science. 45:633-656
This research examines the relationship between narcissistic personality characteristics in Chief Executive Officers (CEOs) and firms’ innovation outcomes. The authors argue that firms led by narcissistic CEOs are likely to exhibit a higher rate of
Publikováno v:
Journal of the Academy of Marketing Science. 45:208-228
The authors develop a conceptual framework for conditions under which news of a major customer data breach at a U.S. retail firm is likely to decrease other U.S. retailers’ shareholder value. Using the massive data breach at Target Corporation as t
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
This research examines the influence of CEOs’ regulatory foci on their firms’ strategic marketing behavior. The authors propose that CEOs’ degree of promotion focus relative to prevention focus positively impacts their firms’ likelihood of in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97d0f35c926f84c1ca717ffa38770124
https://doi.org/10.1007/978-3-319-66023-3_29
https://doi.org/10.1007/978-3-319-66023-3_29
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
The authors examine the effect of a major customer data breach at a US retail firm on the market value of other US retailers. Using the massive breach at Target Corporation in the year 2013 as their empirical context, the authors discover the existen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acba465f6fa4f4c69934494525b98434
https://doi.org/10.1007/978-3-319-26647-3_62
https://doi.org/10.1007/978-3-319-26647-3_62