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Publikováno v:
Academy of Management Proceedings. 2021:12734
Through discovering new uses of existing products or services, repurposing is a useful innovation approach that allows firms to reach new customers in a different market category. Moving from a pri...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd09f3701728410d179478f463befcca
https://doi.org/10.5465/ambpp.2021.12734abstract
https://doi.org/10.5465/ambpp.2021.12734abstract
