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pro vyhledávání: '"Calvin Rajagukguk"'
Autor:
Calvin Rajagukguk, Ugy Soebiantoro
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 8, Iss 1 (2024)
This research aims to explore the influence of celebrity endorsers and brand image on Erigo's purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions
Externí odkaz:
https://doaj.org/article/dcc7bb86dc9449879e8d22da8b565da6
