Zobrazeno 1 - 2
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pro vyhledávání: '"Calonego, Renata [UNESP]"'
Publikováno v:
Web of Science
Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESP
Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESP
Made available in DSpace on 2022-04-28T17:20:14Z (GMT). No. of bitstreams: 0 Previous issue date: 2021-01-01 The Covid-19 pandemic impacted many social spheres and demanded immediate transformations in society. Organizations needed to reinvent themse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::ec8a492c3a2195f474a03d4db2189418
Publikováno v:
Media & Jornalismo; Vol. 19 N.º 34 (2019): Publicidade: teorias, métodos e práticas; 295-312
Media & Jornalismo; Vol. 19 No. 34 (2019); 295-312
Scopus
Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESP
Media & Jornalismo; Vol. 19 No. 34 (2019); 295-312
Scopus
Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESP
In search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::36480afc6ff4f5e2d2805a8bed03d318
https://impactum-journals.uc.pt/mj/article/view/2183-5462_34_20
https://impactum-journals.uc.pt/mj/article/view/2183-5462_34_20
