A qualitative study of the communication patterns of the beer brewing industry in Ontario and Québec

Autor: Calmet, Loïc

"This study is an exploration of the communication patterns of the breweries in Ontario and Québec. The objective of this work is first to define how these brewers define themselves in their websites and the categorize these identity dimensions. Se

Externí odkaz: http://spectrum.library.concordia.ca/1559/1/MQ68416.pdf

The Configuration of Organizational Images Among Firms in the Canadian Beer Brewing Industry.

Autor: Lamertz, Kai, Heugens, Pursey P. M. A. R., Calmet, Loïc

Publikováno v: Journal of Management Studies (Wiley-Blackwell); Jun2005, Vol. 42 Issue 4, p817-843, 27p, 1 Diagram, 3 Charts, 3 Graphs