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Publikováno v:
Online Media and Global Communication, Vol 2, Iss 3, Pp 351-378 (2023)
Authenticity is a trait that is considered by both Gen Z and Millennials as an integral part of the social media influencer persuasive episode. This research uses thematic analysis to deconstruct how both Gen Z and Millennials develop their perceptio
Externí odkaz:
https://doaj.org/article/8bb2c7c4dd6640c691daa5cf8d039e74
