Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Caleb H. Tse"'
Publikováno v:
International Journal of Advertising. 41:655-684
Artificial intelligence (AI) is rapidly reconstructing consumer experiences with brands in recent years. However, there have been the unsettled debates on whether humans react to robots (e.g., chat...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::791cca9b2613085c3d522bb8b050e578
https://doi.org/10.1080/02650487.2021.1951510
https://doi.org/10.1080/02650487.2021.1951510
Publikováno v:
Journal of International Business Studies. 52:1200-1214
We examine social movements that arise from tensions between countries. From a neo-institutional view, we posit that social movements targeting another country generate powerful pressures on firms doing business with the targeted country. Although in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c14a11c930e818d8873f166961583f74
https://doi.org/10.1057/s41267-021-00424-3
https://doi.org/10.1057/s41267-021-00424-3
Autor:
Chen Lou, Caleb H. Tse
Publikováno v:
International Journal of Advertising. 40:602-628
Should brands continue to espouse the traditional thin female models in advertisements or follow the trend towards using larger-sized models? Although the effects of model body size in advertising ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fbd9eba084ecaaeb08c74ebdf07c9dd
https://doi.org/10.1080/02650487.2020.1822059
https://doi.org/10.1080/02650487.2020.1822059
Publikováno v:
Journal of Marketing. 84:106-121
Firms often attribute their service employees’ competent performance to either dedicated effort or natural talent. However, it is unclear how such practices affect customer evaluations of service employees and customer outcomes. Moreover, prior wor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b47280b1ca8f3435ef79a5ea0fcfce2b
https://doi.org/10.1177/0022242920902722
https://doi.org/10.1177/0022242920902722
Publikováno v:
Journal of Business Research. 108:213-231
The transfer of a leader's passion to employees is crucial to successful innovation, but it becomes especially challenging when the organization becomes large and complex. This study examines both the antecedents and consequences of corporate leaders
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ab1a1a8321456426fe151c360289e34
https://doi.org/10.1016/j.jbusres.2019.11.014
https://doi.org/10.1016/j.jbusres.2019.11.014
Digital platforms, which play increasingly important roles in today’s digitally connected world, are technologically complex and financially costly undertakings. Multinational enterprises (MNEs) devote substantial efforts to deploying and maintaini
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::df2d1d9eddd2953e384e419a9be99f19
https://hdl.handle.net/10356/164176
https://hdl.handle.net/10356/164176
Publikováno v:
Journal of International Marketing. 28:59-80
Efforts to engage customers in cocreating new products have garnered much research attention from studies documenting customer cocreation’s (CC’s) positive impact on firm innovation and performance. Less research, however, has counterbalanced the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33d89ef4813338456031fdb78054d15d
https://doi.org/10.1177/1069031x19890345
https://doi.org/10.1177/1069031x19890345
In the past few decades, the extant literature has examined the impact of R&D internationalization on innovation performance at the individual team member, team or project, subsidiary, and organizational levels. Despite this progress, however, resear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::676da5fb1c45116aa96aef809b66a581
https://ueaeprints.uea.ac.uk/id/eprint/78317/
https://ueaeprints.uea.ac.uk/id/eprint/78317/
Publikováno v:
Journal of Advertising Research. 58:90-110
This article explores how a multiplatform advertising strategy enhances brand perceptions and performance in the fast-digitizing Chinese market. Using schema theory as the overarching framework, the authors posit that a company9s choice of online ver
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdbabb46176f0f917829d1c2b14569f7
https://doi.org/10.2501/jar-2017-041
https://doi.org/10.2501/jar-2017-041
In light of a growing consumer and media outcry against using unrealistically thin models in advertisements, global brands are featuring more inclusive model images in their campaigns, including using average-sized models. However, do consumers from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::edef010cf02f6a63864d44c65a5721c7
https://hdl.handle.net/10356/144816
https://hdl.handle.net/10356/144816