Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Caldeira, Giseli"'
Autor:
Zaninelli, Thais1 tbz@uel.br, Caldeira, Giseli1 gccbgiseli@gmail.com, de Souza Fonseca, Diego Leonardo1 diego.leonardo@uel.br
Publikováno v:
Brazilian Journal of Information Science. 2022, Vol. 16, p1-25. 25p.
Publikováno v:
Projetica, Vol 6, Iss 1, Pp 119-136 (2015)
Projetica; v. 6, n. 1 (2015); 119-136
Projética Revista Científica de Design
Universidade Estadual de Londrina (UEL)
instacron:UEL
Projetica; v. 6, n. 1 (2015); 119-136
Projética Revista Científica de Design
Universidade Estadual de Londrina (UEL)
instacron:UEL
This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the p