Zobrazeno 1 - 10 of 46 pro vyhledávání: '"Calciu M"'
1
The covid-19 crisis: an NLP exploration of the french Twitter feed (February-May 2020)
Autor: Balech, Sophie, Benavent, C., Calciu, M., Monnot, Julien
wp : accepted to HCI conference and publication in proceeding.; The Covid-19 pandemic offers a spectacular case of disaster management. In this literature, the paradigm of participation is fundamental: the mitigation of the impact of the disaster, th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f996161c1aec424b6eba94e0a4cd604f
https://hal.archives-ouvertes.fr/hal-03134647
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2
Assortments and local competition in retailing
Autor: Calciu, M., Willart, Sylvain
Publikováno v: EMAC Conference 2011
EMAC Conference
EMAC Conference, May 2011, Ljubliana, Slovenia. pp.9
We study the impact of local competition on assortments' attractiveness. The first aim of our paper is to provide a simple and reproducible way to delineate a store trading area using widely available census data. The second aim is to develop a model
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b41b04a49835d32c8dc4640fa1252bd6
https://halshs.archives-ouvertes.fr/halshs-00784015/document
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4
La valeur client : approches déterministes et stochastiques
Autor: Calciu, M., Crie, D., Salerno, F.
Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2010, ? (?)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e49a9556d7d651a0e885853c61b4353f
https://hal.archives-ouvertes.fr/hal-00372724
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5
La valeur client : concept et mesures
Autor: Calciu, M., Crie, D., Salerno, F.
Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2009, ? (?)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e07e078219dea6b24bad03fd2b02fecc
https://hal.archives-ouvertes.fr/hal-00325540
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6
New web application technologies for global decision support in sales and marketing - guidelines for model builders
Autor: Calciu, M., Somnea, D.
Publikováno v: Romanian economic journal
Romanian economic journal, 2008, 11 (27), pp.203-256
We introduce a new stylised simulation model that combines transactional and relationship marketing aspects. A multi-branded offer from multiple companies that generates attraction and retention potential is confronted to a multisegmented demand with
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::65d0311a403f097da0b6a75c2b33f1ac
https://hal.archives-ouvertes.fr/hal-00323720
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8
Modélisation de la valeur client ou lifetime value (LTV) : synthèse et extension des modèles
Autor: Calciu, M., Salerno, F.
Publikováno v: Marketing : Analyses et perspectives
Marketing : Analyses et perspectives, Vuibert ISBN 978-2-7117-6940-7 (Collection Entreprendre), pp.315-330., 2007
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b3b37b982ccf791a28de5310ac0d5bcd
https://hal.archives-ouvertes.fr/hal-00259792
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10
Modélisation prédictive de l'incidence et des montants d'achat en marketing direct : une comparaison à partir de variables RFM
Autor: Calciu, M., Salerno, F.
Publikováno v: Actes du 21ème Congrès International de l'AFM
Actes du 21ème Congrès International de l'AFM, May 2005, Nancy, France
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2008, pp.XXX
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4f5c0554b33b833413cb3057faab67b8
https://hal.archives-ouvertes.fr/hal-00408000
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