STRATEGI PEMASARAN MELALUI RE-DESIGN KEMASAN SEBAGAI UPAYA PENGEMBANGAN USAHA DAN DAYA SAING UKM BAKPIA ISTU PASCA COVID-19

Autor: Utama, Agung, Mustikasari, Anita, Cahyaningrum, Anis Okta, Sony , Arya

Publikováno v: Prosiding Seminar Nasional Pengabdian Kepada Masyarakat; Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT-SNPPM2022; SNPPM2022EK-136-SNPPM2022EK-145

Bakpia Istu SMEs is a business that produces bakpia in Yogyakarta. Bakpia Istu has a sales motto which is to always provide fresh bakpia to consumers, therefore bakpia production is still carried out every day despite the Covid-19 pandemic. Currently

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=jurnalnegeri::e7cec7ebab8df405009fa5f876521c49
https://journal.unj.ac.id/unj/index.php/snppm/article/view/33369