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Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08e5524be610fb8511ed6cdd56eb27f5
Autor:
TANDOC, EDSON C., YEE, ANDREW Z. H., ONG, JEREMY, BOI LEE, JAMES CHONG, DUAN XU, ZHENG HAN, CHEW CHEE HAN MATTHEW, JANELLE SHAINA HUI YI NG, CUI MIN LIM, LYDIA RUI JUN CHENG, MARIE YSA CAYABYAB
Publikováno v:
International Journal of Communication (19328036); 2021, Vol. 15, p2484-2505, 22p
