Zobrazeno 1 - 3
of 3
pro vyhledávání: '"CSR-initiativ"'
Autor:
Hanssen, Martin, Lind, Ingvild Isene
Spesialisering i markedsføringsledelse Mens tidligere forskning på CSR og merkeverdi hovedsakelig har fokusert på B2C markeder, er formålet med dette studiet å oppnå dypere innsikt i hvordan CSR-initiativer innvirker på merkeverdi i en B2B kon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f843877f09a05800b61921e336b2062c
https://hdl.handle.net/11250/2835138
https://hdl.handle.net/11250/2835138
The purpose of this thesis is to examine the use of certified green labelling together with green labelling created by companies themselves, as a tool within green marketing communication to create credibility for green products. A focus has been pla
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70136