Zobrazeno 1 - 10
of 76 079
pro vyhledávání: '"CONSUMER attitudes"'
Autor:
Lin, Jason D (AUTHOR) linjason@bu.edu, Kim, Nicole You Jeung (AUTHOR), Uduehi, Esther (AUTHOR), Keinan, Anat (AUTHOR)
Publikováno v:
Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p571-594. 24p.
Autor:
Riedel, Aimee1 (AUTHOR) a.riedel@griffith.edu.au, Mulcahy, Rory2 (AUTHOR), Beatson, Amanda3 (AUTHOR), Weeks, Clinton3 (AUTHOR)
Publikováno v:
Journal of Advertising. Aug2024, p1-20. 20p. 5 Illustrations.
Autor:
Özsomer, Ayşegül1 (AUTHOR) aozsomer@ku.edu.tr, Batra, Rajeev2 (AUTHOR) rajeevba@umich.edu, Steenkamp, Jan-Benedict E.M.3 (AUTHOR) jbs@unc.edu
Publikováno v:
Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p1-4. 4p.
Autor:
Glaser, Matthias1 (AUTHOR) matthias.glaser@univie.ac.at, Reisinger, Heribert1 (AUTHOR), Florack, Arnd1 (AUTHOR)
Publikováno v:
Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p568-587. 20p.
Autor:
De Jans, Steffi1 (AUTHOR) Steffi.DeJans@UGent.be, Hudders, Liselot1 (AUTHOR), Constandt, Bram1 (AUTHOR)
Publikováno v:
Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p434-453. 20p.
Autor:
Kim, Yaeeun (AUTHOR), Srivastava, Joydeep (AUTHOR) yaeeun.kim@csus.edu
Publikováno v:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p290-306. 17p.
Autor:
Ton, Lan Anh N. (AUTHOR) l.a.ton@tcu.edu, Smith, Rosanna K. (AUTHOR), Sevilla, Julio (AUTHOR)
Publikováno v:
Journal of Marketing. Mar2024, Vol. 88 Issue 2, p121-140. 20p.
Autor:
Maier, Lukas (AUTHOR) lukas.maier@wu.ac.at, Schreier, Martin (AUTHOR), Baccarella, Christian V. (AUTHOR), Voigt, Kai-Ingo (AUTHOR)
Publikováno v:
Journal of Marketing. Mar2024, Vol. 88 Issue 2, p1-20. 20p.
Autor:
Krause, Franziska (AUTHOR) franziska.krause@ebs.edu, Franke, Nikolaus (AUTHOR)
Publikováno v:
Journal of Marketing. Mar2024, Vol. 88 Issue 2, p79-98. 20p.
Autor:
Barnhart, Michelle (AUTHOR) michelle.barnhart@oregonstate.edu, Huff, Aimee Dinnín (AUTHOR), Scott, Inara (AUTHOR)
Publikováno v:
Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p1008-1030. 23p.