Zobrazeno 1 - 10
of 33
pro vyhledávání: '"CLARICE SECCHES KOGUT"'
Publikováno v:
Regepe Entrepreneurship and Small Business Journal, Vol 13, Iss 2 (2024)
Objective: This paper is a teaching case designed for graduate and undergraduate courses on subjects involving international business, international marketing, or international entrepreneurship. It describes how a small entrepreneurial company – Fu
Externí odkaz:
https://doaj.org/article/7ffc69ae1d1a46dfaa59ffb016f1d2e9
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 19, Iss 1 (2023)
Objective: This study focuses on the internationalization process of an important emerging markets multinational (EMM), aiming to understand how such companies manage to achieve relevant positions in the global economy. In seeking to understand its s
Externí odkaz:
https://doaj.org/article/419b3b9a830749d58d74c1e5291c2e32
Publikováno v:
Cadernos EBAPE.BR, Vol 21, Iss 5 (2023)
Abstract Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long hi
Externí odkaz:
https://doaj.org/article/ea1d073d843247ffa26755a39f948d82
Publikováno v:
Regepe Entrepreneurship and Small Business Journal, Vol 12, Iss 3 (2023)
Objective of the study: This paper gathers, and reviews published empirical or theoretical articles in which the entrepreneurial logics of causation and effectuation, coined by Sarasvathy in 2001, are discussed to answer the research question of “U
Externí odkaz:
https://doaj.org/article/d39b13ecaa334060a5983ea2a5779850
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 63, Iss 5 (2023)
O presente artigo tem por objetivo compreender como as empresas multinacionais gerenciam seus programas de diversidade e inclusão globalmente, identificando suas estratégias gerais, práticas de transferência, motivação das subsidiárias para in
Externí odkaz:
https://doaj.org/article/313c759ae38b49fcbd41a001678ffd16
Autor:
Clarice Secches Kogut, Luíza Fonseca
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 18, Iss 2 (2023)
Objective: This teaching case focuses on a multinational insurance firm from a developed country that decides to implement a global human resources program for diversity and inclusion (D&I) across all its branches, after realizing that some of them w
Externí odkaz:
https://doaj.org/article/ce5a42007c3741c5964aea299b603224
Publikováno v:
Cadernos EBAPE.BR, Vol 20, Iss 2, Pp 318-332 (2022)
Abstract The Olympic Games have been responsible for moving billions of dollars in direct and indirect investments during their winter and summer editions in the host cities, thus leaving tangible and intangible legacies that, if well used, can promo
Externí odkaz:
https://doaj.org/article/494533e8c35343f5aa33514bec9c3d24
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 15, Iss 3, Pp 01-16 (2020)
Objective: This study aims to analyze the internationalization processes of two Brazilian IT firms from the perspective of business networks, seeking to understand the reasons that led these firms to internationalize, the factors influencing the proc
Externí odkaz:
https://doaj.org/article/7a3f21561b1048eda7c32b59d49b85d0
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 24, Iss 5, Pp 474-486 (2020)
This is a case for teaching focused on the internationalization process of Brazilian Secrets Hair (BSH), a company that has considered the world as its target market since its start, and is part of an ever-growing segment: the cosmetics industry. Upo
Externí odkaz:
https://doaj.org/article/c9f77e05e18748aa95d2fec7ca097948
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 26, Iss 6, Pp e210103-e210103 (2022)
This teaching case explores a unique international trajectory of an emerging market multinational in the cosmetics, fragrances, and toiletries industry. Natura &Co presents two very different internationalization strategies in two distinct moments: t
Externí odkaz:
https://doaj.org/article/3a8e1cde4550429288c3916a6c36aaff