Zobrazeno 1 - 3
of 3
pro vyhledávání: '"CLARENCE ANTHONY PUSPANATHAN"'
Publikováno v:
International Journal of Management Studies, Vol 31, Iss 1 (2024)
Product placement has been a crucial influence for multi-ethnic Malaysian moviegoers in terms of purchase intentions. This research was conceptualised based on the Tripartite Typology of Product Placement by Russel (1998) and the Planned Behaviour Th
Externí odkaz:
https://doaj.org/article/6daf897e4bec47dd939fa5aad52ec6a7
Publikováno v:
Sains Insani. 6:173-184
This research is about how the IMC tools used to inform, persuade and remind targeted audience with the promotion, interactive marketing, advertising, public relations, and personal selling that how they influence the consumer decision-making process
Autor:
Lim Shiang Shiang, Charles Ramendran S.P.R. Subramaniam, Ninderpal Singh Balwant Singh, Clarence Anthony Puspanathan
Publikováno v:
International Journal of Management, Innovation & Entrepreneurial Research. 5:01-09
Purpose of the study: This study attempt to analyze the frame of online advertisements from Watsons and Guardian. Both companies utilized a similar storyline in advertising its products during the Hari Raya period, however, an advertisement from Wats