Výsledky vyhledávání - "CHOVANCOVA, Miloslava"

Conference

The Impact of Digital Technologies on Manufacturing SMEs Business Perfromance.

Autor: Sabog, Aloysius¹ sabog@utb.cz, Chovancova, Miloslava¹ chovancova@utb.cz

Publikováno v: Proceedings of the European Conference on Innovation & Entrepreneurship. 2024, Vol. 19 Issue 1, p1049-1055. 7p.

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Akademický článek

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Autor: Attor Cleophas, Jibril Abdul Bashiru, Amoah John, Chovancova Miloslava

Publikováno v: Management şi Marketing, Vol 17, Iss 2, Pp 156-177 (2022)

With the advent of innovative marketing, the increasing use of brand personality concepts for the promotion of a brand or product has received scholarly work across the globe. Yet little is known in the literature about the dimensions of brand person

Externí odkaz: https://doaj.org/article/7409cc8d128840f4832a75ff3c759968

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Akademický článek

The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market

Autor: Kwarteng, Michael Adu, Jibril, Abdul Bashiru ^*, Nwaiwu, Fortune, Pilík, Michal, Chovancova, Miloslava

Publikováno v: In International Journal of Information Management June 2021 58

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Conference

The Influence Of Brand Avoidance On Consumers Purchasing Decision.

Autor: Aloysius, Sabog, Yaw, Bludo George, Chovancova, Miloslava

Publikováno v: Proceedings of the European Conference on Research Methods for Business & Management Studies; 2023, p264-271, 8p

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Akademický článek

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Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern

Autor: Jibril, Abdul Bashiru, Kwarteng, Michael Adu, Nwaiwu, Fortune, Appiah-Nimo, Christina, Pilik, Michal, Chovancova, Miloslava

Publikováno v: Responsible Design, Implementation and Use of Information and Communication Technology

This study measures the influence of fear of financial loss (FOFL), fear of reputational damage (FORD), with the mediating effect of online security and privacy concern (OSPCON) towards online purchase intentions in an emerging economy’s context. D

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmc_________::19d79d9f7c53c74d0c50ee8124db7c99
http://europepmc.org/articles/PMC7134379

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Akademický článek

Attitude Towards Peer-to-Peer Accommodation: Evidence from Tourists in the Philippines.

Autor: Ratilla, Mark, Dey, Sandeep Kumar, Chovancova, Miloslava

Publikováno v: Tourism (13327461); 2023, Vol. 71 Issue 2, p301-315, 15p

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Akademický článek

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana.

Autor: Attor, Cleophas, Jibril, Abdul Bashiru, Amoah, John, Chovancova, Miloslava

Publikováno v: Management & Marketing; Jun2022, Vol. 17 Issue 2, p156-177, 22p

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Akademický článek

UNDERSTANDING THE KEY DRIVERS OF EMARKETPLACE UPTAKE AMONG MICRO AND SMALL-SIZED BUSINESSES (MSBS) IN AN EMERGING ECONOMY.

Autor: Osakwe, Christian Nedu¹ osakwe@fame.utb.cz, Chovancova, Miloslava¹ chovancova@fame.utb.cz, Agu, Monica N.² monica.agu@unn.edu.ng

Publikováno v: Transformations in Business & Economics. 2016, Vol. 15 Issue 3, p239-258. 20p. 1 Diagram, 7 Charts.

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Akademický článek

Linking SMEs Profitability to Brand Orientation and Market-Sensing Capability: A Service Sector Evidence.

Autor: Osakwe, Christian Nedu¹ osakwe@fame.utb.cz, Chovancova, Miloslava¹, Ogbonna, Benson U.²

Publikováno v: Periodica Polytechnica: Social & Management Sciences. 2016, Vol. 24 Issue 1, p34-40. 7p.

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