Zobrazeno 1 - 10
of 248
pro vyhledávání: '"CETSCALE"'
Publikováno v:
Journal of Agriculture and Food Research, Vol 18, Iss , Pp 101344- (2024)
Consumer ethnocentrism plays a key role in the markets of developed countries when governments take protectionist measures due to economic crises and downturns. Consumer ethnocentrism appears to be stronger in relation to the choice and purchase of f
Externí odkaz:
https://doaj.org/article/8fbd87e3b81c422a9142082136756764
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumer
Externí odkaz:
https://doaj.org/article/534604da1f6e4bb48ee2d653f38e4bf1
Publikováno v:
Marketing (Beograd. 1991), Vol 55, Iss 2, Pp 115-124 (2024)
The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection between CE me
Externí odkaz:
https://doaj.org/article/fb3cd25ff0004bc9bfc9a02623a82f03
Publikováno v:
EKONOMSKI VJESNIK / ECONVIEWS : REVIEW OF CONTEMPORARY BUSINESS, ENTREPRENEURSHIP AND ECONOMIC ISSUES. 36(1):181-200
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1132065
Publikováno v:
Ekonomski Vjesnik, Vol 36, Iss 1, Pp 181-200 (2023)
Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domes
Externí odkaz:
https://doaj.org/article/d3c86e4e5dd345c0915ca6f8316804a2
Autor:
Marián Čvirik, Emmanuel Dotong
Publikováno v:
Tržište, Vol 35, Iss 2, Pp 165-181 (2023)
Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing. However, in a number of scientific stu
Externí odkaz:
https://doaj.org/article/39c02d9ce4a5424a856014e864e9c9b3
Publikováno v:
South Asian Journal of Marketing, 2022, Vol. 3, Issue 2, pp. 82-96.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-03-2021-0032
Publikováno v:
South Asian Journal of Marketing, Vol 3, Iss 2, Pp 82-96 (2022)
Purpose – Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined su
Externí odkaz:
https://doaj.org/article/9f95c356a9b742648f4307d7fa4f5eb4
Autor:
Rudolf R. Sinkovics
Publikováno v:
Data in Brief, Vol 49, Iss , Pp 109326- (2023)
This data article offers three inter-connected, historical datasets regarding consumer ethnocentrism in Austria. (1) The first dataset (cet-dev) was used for scale development. It replicates and extends the US-CETSCALE, developed by Shimp and Sharma
Externí odkaz:
https://doaj.org/article/6ebb0de8d18e43769df127710ce16231
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