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pro vyhledávání: '"CANTONE, GIUSEPPE FABIO"'
Autor:
Cantone, Giuseppe Fabio
Il presente lavoro di tesi di dottorato analizza il tema della iconicità e la cultura di marca nella prospettiva della Consumer Culture Theory. Sono descritti, pertanto, gli assiomi del Cultural Branding, sia per comprendere le determinanti dello st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______152::4bcc934a42fa58bd26b46df715461f6b
http://www.fedoa.unina.it/14213/
http://www.fedoa.unina.it/14213/
Publikováno v:
International Journal of Innovation Management; Jan2019, Vol. 23 Issue 1, pN.PAG-N.PAG, 45p
Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy. It may involve addressing strategic and operational risks that might cause longer development t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c93282d125873cb1c5d40894b1fa8476
https://hdl.handle.net/11588/909346
https://hdl.handle.net/11588/909346
Publikováno v:
Cantone, L, Testa, P, Hollensen, S & Cantone, G F 2019, ' OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION : A DECISION-MAKING MODEL ', International Journal of Innovation Management, vol. 23, no. 1, 1950008 . https://doi.org/10.1142/S1363919619500087
Several studies in the literature have addressed the issue of outsourcing in relation to New Product Development (NPD) or R&D processes. However, the issue of how the outsourcing decisions in the NPD process are best undertaken by the firms has not b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0419b7409ab3edc8c13523863d70b11c
https://doi.org/10.1142/s1363919619500087
https://doi.org/10.1142/s1363919619500087