Zobrazeno 1 - 10 of 24 pro vyhledávání: '"C. Page Moreau"'
3
The past, present, and future of innovation research
Autor: Donald R. Lehmann, C. Page Moreau, Andrew T. Stephen, Christine Moorman, Byung Cheol Lee
Publikováno v: Marketing Letters. 31:187-198
The goal of a business is to enhance profitable revenue. Often this mission is accomplished by innovation, commonly by the process of bringing new products or services to market. This paper identifies major trends in the literature and practice and p
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d9be1f155358921bfb8e76e38bbc495a
https://doi.org/10.1007/s11002-020-09528-6
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4
Brand Building on the Doorstep: The Importance of the First (Physical) Impression
Autor: C. Page Moreau
Publikováno v: Journal of Retailing. 96:155-167
Many brands spend considerable resources to optimize the consumer’s online path to purchase only to have their products arrive unceremoniously on the consumer’s doorstep a few days later in a battered cardboard box. In this article, I argue that
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9bfe43f20f0a10b027a0fa858370a5d4
https://doi.org/10.1016/j.jretai.2019.12.003
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5
Customization in Luxury Brands: Can Valentino Get Personal?
Autor: Emanuela Prandelli, C. Page Moreau, Silke Hieke, Martin Schreier
Publikováno v: Journal of Marketing Research. 57(5):937-947
Luxury brands have started to offer consumers the opportunity to customize their exclusive products by making certain aesthetic decisions, such as the color, fabric, or cut of their products. A robust finding in the marketing literature is that consu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6f0758891e9cfa14ddcf10acdbc9481
https://doi.org/10.1177/0022243720943191
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9
The Downstream Consequences of Problem-Solving Mindsets: How Playing with Legos Influences Creativity
Autor: C. Page Moreau, Marit Gundersen Engeset
Publikováno v: Journal of Marketing Research
Business leaders, governments, and scholars are increasingly recognizing the importance of creativity. Recent trends in technology and education, however, suggest that many people are facing fewer opportunities to engage in creative thought as they i
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::406070b61b224fb9130a05e9e9bace5b
https://hdl.handle.net/11250/2468135
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10
It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself
Autor: Kelly B. Herd, C. Page Moreau, Leff Bonney
Publikováno v: Journal of Marketing. 75:120-133
While interest in customization is growing among consumers and academics, researchers have focused on consumers designing products for themselves. Many customization firms, however, are successfully positioning themselves as key sources for unique gi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b51392b3aa15491bbb6d24a0fab23072
https://doi.org/10.1509/jmkg.75.5.120
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