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pro vyhledávání: '"C. Dennis Anderson"'
Autor:
C. Dennis Anderson, R. Bruce Hutton
Publikováno v:
Zeitschrift für Verbraucherpolitik. 4:17-29
Life Cycle Costing (LCC) is very applicable as a means of achieving the objectives of recent energy information policies in the U. S. and Canada. In fact, the LCC format of information disclosure appears to have a number of advantages over the energy
Autor:
C. Dennis Anderson, Malcolm Kirkup
Publikováno v:
European Journal of Marketing. 21:21-31
The important role of the distributor and of customer service in buyer behaviour and marketing is increasingly being noted by marketing practitioners and by academics, although published research support is relatively sparse. The paper examines the e
Autor:
Lettie M. Wenner, Dorothy Nelkin, Michael Pollak, John D. Claxton, C. Dennis Anderson, J. R. Brent Ritchie, Gordon H. G. McDougall, Lynton R. Hayes, Gregory Daneke, W. Patrick Beaton, Jon H. Weyland, Nancy Neuman, Michael D. Devine, Steven C. Ballard, Nake M. Kamrany, Inc. Congressional Quarterly, Raymond C. Scheppach, Everett M. Ehrlich, Glenn R. DeSouza, Gregory A. Daneke, George K. Lagassa, Walter A. Rosenbaum, Joseph A. Yager, Nazli Choucri, William G. Prast
Publikováno v:
Public Administration Review. 42:591
Marketer and Societal Response to Changes in the Energy Information Environment for Durable Products
Autor:
C. Dennis Anderson, John D. Claxton
Publikováno v:
Journal of Macromarketing. 1:70-70
Autor:
C. Dennis Anderson, John D. Claxton
Publikováno v:
Journal of Consumer Research. 9:163
A number of barriers deter consumers from making energy conserving choices when buying major durables. In a field experiment, refrigerator energy labels and sales staff emphasis were manipulated in an attempt to help put these barriers into perspecti