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Publikováno v:
IOP Conference Series: Earth and Environmental Science. 681:012098
The background of this study aims to determine the effect of market segmentation strategies on consumer purchasing decisions in buying local rice, which has traditionally been bought by traditional market communities, but this time is carried out in
Publikováno v:
IOP Conference Series: Earth and Environmental Science. 575:012044
The background of this study discusses market segmentation of local rice purchasing decisions that have generally been bought by the public in traditional markets, but this time it was done in the modern market, simultaneously and partially and to st