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Akademický článek
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Publikováno v:
Review of Corporate Finance. 1:455-485
Attracting Investors in Initial Coin Offerings: The Relevance of Specific Technological Capabilities for Fundraising Success
Autor:
Hieu T. Thieu, Monika C. Schuhmacher
Publikováno v:
Entrepreneurship Education and Pedagogy. 5:279-319
Based on previous reviews, we have a synthesized understanding of the how and what to teach in entrepreneurship education (EE). In contrast, we find fragmented and differing insights on the who in EE (i.e., the triad of internal stakeholders of stude
Publikováno v:
Entrepreneurship Theory and Practice. :104225872211347
We integrate opportunity evaluation reasoning with affordance theory to develop a nuanced theoretical model of action orientation in entrepreneurial decision-making. We test our model with a conjoint experiment of 864 decisions made by 54 corporate v
Publikováno v:
International Journal of Research in Marketing. 36:385-399
High failure rates of digital innovations by start-ups indicate that consumers' initial trust perceptions are make-or-break for their survival. Hence, start-ups have to design adequate business models to manage consumers' initial trust perceptions of
Publikováno v:
Journal of Product Innovation Management. 36:66-86
Effektive Preisstrategieentwicklung: Das Einsetzen von Pricing Teams in preisstrategischen Entscheidungsprozessen fur neue Produkte beeinflusst positiv die verfugbaren Informationsverarbeitungskapazitaten und erlaubt das Entwickeln einer effektiven S
Publikováno v:
Journal of Business Research. 83:65-81
Internet-enabled service innovations (e-innovations) are the latest trend in digital entrepreneurship. E-innovation adoption is associated with high levels of uncertainty for potential customers, particularly when e-innovations are launched by start-
Akademický článek
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Publikováno v:
Research-Technology Management. 61:46-57
OVERVIEWAddressing resource-constrained customers in emerging markets presents business opportunities beyond local market borders. Multinational corporations can leverage innovations developed for emerging markets to serve customer needs unsatisfied
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Frugal innovation is on the rise (Levanen et al. 2016). Practitioners and academics increasingly acknowledge the promising potential of developing frugal products for both emerging and industrialized countries. However, the frugal innovation literatu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e383e1d714599b03314aec35d3b2427b
https://doi.org/10.1007/978-3-030-39165-2_150
https://doi.org/10.1007/978-3-030-39165-2_150