Zobrazeno 1 - 10
of 48
pro vyhledávání: '"C M, Cunningham"'
Publikováno v:
Motivation and Emotion. 46:336-349
High levels of disgust and perfectionism co-exist in some clinical disorders raising questions about the relationship between the two. This research evaluated socially-related and physically-related disgust in people with varying levels of perfection
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41db5be092e9ec64b1f783b1e4142631
https://doi.org/10.1007/s11031-022-09931-8
https://doi.org/10.1007/s11031-022-09931-8
Publikováno v:
European Journal of Marketing. 55:420-443
PurposeThis paper aims to investigate the effects of brand placement repetition in music videos on consumers’ memory, brand attitudes and behavioral intentions, as well as, explores the effective frequency needed to achieve optimal advertising impa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4660b35a12f1a4dbfc68992cd439db4
https://doi.org/10.1108/ejm-08-2019-0670
https://doi.org/10.1108/ejm-08-2019-0670
Autor:
Allison Auchter, Matt Kammer-Kerwick, Kristin Stewart, Hyeseung Elizabeth Koh, Isabella C. M. Cunningham, Mary Elizabeth Dunn
Publikováno v:
European Journal of Marketing. 53:2451-2479
Purpose Marketers are increasing their use of digital strategies and prioritizing digital tactics, although the effectiveness digital video advertising (DVA) has not been examined empirically. The purpose of this research is to suggest that it is use
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8eb28c984fe205970f6826a3139c3acf
https://doi.org/10.1108/ejm-11-2016-0619
https://doi.org/10.1108/ejm-11-2016-0619
Publikováno v:
Journal of Research in Interactive Marketing. 12:231-254
PurposeThis paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The paper also offers future research suggestions.Design/methodology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd7940f2a55d749dce4187d26e3188bc
https://doi.org/10.1108/jrim-07-2017-0053
https://doi.org/10.1108/jrim-07-2017-0053
Publikováno v:
Journal of Advertising Research. 57:250-259
Advertising is evolving rapidly as digital and mobile technologies continue to develop. These platforms offer consumers unique experiences and a diverse selection of content. With so many platforms at consumers9 disposal, advertisers struggle to trac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b10079a397569b3f3841679c89cf3248
https://doi.org/10.2501/jar-2017-003
https://doi.org/10.2501/jar-2017-003
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Findings from three studies demonstrate that consumers’ processing of persuasive messages is related to their motivation to use technologies (also referred to as media, device or platform) on which the persuasive messages are transmitted. A vast bo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fba1c888caf8b968ece174961bb4d5db
https://doi.org/10.1007/978-3-030-42545-6_152
https://doi.org/10.1007/978-3-030-42545-6_152
Publikováno v:
Journal of Business Research. 70:160-167
Brand placements are gradually becoming an important part of promotional toolkit of many major companies. However, despite the increasing volume of research on brand placements during the last decade, several important questions still remain unanswer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6c02c7a5f6c097607aa2a512b0ba3c4
https://doi.org/10.1016/j.jbusres.2016.08.023
https://doi.org/10.1016/j.jbusres.2016.08.023
Publikováno v:
Journal of Advertising Research. 56:299
Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials. The current study confirmed that brand pla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a8b6bc581d6bb1af8717fc87e9eb45e
https://doi.org/10.2501/jar-2016-036
https://doi.org/10.2501/jar-2016-036
Autor:
S, Capodarca, C M, Cunningham, P, Bartolini, K F, Tipton, L, Della Corte, L, Bianchi, R J, Ward, A, Dachour, E, Quertemont, F, Lallemand, P, De Witte
Publikováno v:
Advances in experimental medicine and biology. 483
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::ea65806359eb01e22e23572fee22be5e
https://pubmed.ncbi.nlm.nih.gov/11787611
https://pubmed.ncbi.nlm.nih.gov/11787611
Autor:
C M, Cunningham, K F, Tipton
Publikováno v:
Advances in experimental medicine and biology. 483
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::6a3572e5594256cea212ebec0c8a7c6e
https://pubmed.ncbi.nlm.nih.gov/11787623
https://pubmed.ncbi.nlm.nih.gov/11787623