Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Cătălin Mihail Barbu"'
Publikováno v:
Amfiteatru Economic, Vol 26, Iss 65, Pp 275 -293 (2024)
The development of emerging technologies, including artificial intelligence (AI), has a direct impact on the accounting profession in the sense of redefining the role and place that accounting specialists occupy within economic entities. This paper
Externí odkaz:
https://doaj.org/article/27597fca6d8a44f08123799b8764df9a
Publikováno v:
Energies, Vol 17, Iss 11, p 2645 (2024)
The sustainability of the transport sector is targeted by various policies adopted by the European Union, and their impact must be constantly monitored in order to maximize the desired objective. This paper, through a two-stage investigation, aims to
Externí odkaz:
https://doaj.org/article/3445d65095ca44178bbdd72a4943f35f
Autor:
Cătălin Mihail Barbu, Dorian Laurenţiu Florea, Dan-Cristian Dabija, Mihai Constantin Răzvan Barbu
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1415-1433 (2021)
The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology. The concept of customer experience is mul
Externí odkaz:
https://doaj.org/article/82f4c941c75d4cb6a277c18bb0590c1a
Publikováno v:
Annals of the University of Craiova: Economic Sciences Series, Vol 2, Iss 47, Pp 42-52 (2019)
The complexity of social problems involves sustained interventions not only from state actors but also from non-profit organizations. These initiators are called upon to address various issues, of a large group of beneficiaries, in the most creative
Externí odkaz:
https://doaj.org/article/72206eceafaf46dcb3f17c59b316dd62
Autor:
Cătălin Mihail Barbu, Dorian Laurenţiu Florea, Radu Florin Ogarcă, Mihai Constantin Răzvan Barbu
Publikováno v:
Amfiteatru Economic, Vol 20, Iss 48, Pp 373-387 (2018)
Promoting the principles of circular economy and the new business models advocated by the circular economy can represent a solution for a more prosperous society, less dependent on primary and energy resources and more environmentally friendly. The
Externí odkaz:
https://doaj.org/article/9e8efd6664d549de8db815b4779110c9
Autor:
Cătălin Mihail BARBU
Publikováno v:
Management & Marketing, Vol XIV, Iss 2, Pp 180-187 (2016)
The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes. Following
Externí odkaz:
https://doaj.org/article/3edadccea53f4974898cf07c0c9c052e
Publikováno v:
Management & Marketing, Vol XIV, Iss 1, Pp 91-100 (2016)
In this paper we investigated the relationship between the organizational communication and organizational culture. The starting point of our analysis is that the two variables are in interdependent relation. Our study, performed in a large public or
Externí odkaz:
https://doaj.org/article/692ffb3045d348248d789c1d8872d3fd
Publikováno v:
Management & Marketing, Vol XII, Iss 1, Pp 7-13 (2014)
In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a prod
Externí odkaz:
https://doaj.org/article/07781d6af90e41c1b063279665d0dd1c
Publikováno v:
Management & Marketing, Vol XI, Iss 2, Pp 332-339 (2013)
In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto
Externí odkaz:
https://doaj.org/article/242dcc79d0cb4505bc41b596ac18ee51
Publikováno v:
Management & Marketing, Vol XI, Iss 1, Pp 29-37 (2013)
In this paper we realized a study regarding the concepts of trademark and brand. There are numerous confusions between the two concepts, among theorists and practitioners. We deepened the debate related to these terms, studying a series of articles a
Externí odkaz:
https://doaj.org/article/266df6637c76445b9ed96e790c525189