Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Byunghwa Yang"'
Autor:
Byunghwa Yang, Sang-Won Kim
Publikováno v:
Journal of Computational and Theoretical Nanoscience. 17:3231-3236
In this study, the central objective lay in the examination of the indirect effect of self-construal on the adoption of personalized mobile advertising. Two hundred and thirty-seven Korean undergraduate students participated in our study. Participant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa16772846252498712eba2597ed7cb7
https://doi.org/10.1166/jctn.2020.9166
https://doi.org/10.1166/jctn.2020.9166
Autor:
Byunghwa Yang
Publikováno v:
Korean Journal of Youth Studies. 27:231-253
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae2dab62788a905925b776115e09d241
https://doi.org/10.21509/kjys.2020.03.27.3.231
https://doi.org/10.21509/kjys.2020.03.27.3.231
Autor:
Byunghwa Yang
Publikováno v:
The Korean Journal of Consumer and Advertising Psychology. 20:363-391
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::466878d01dd39eb1260eb7f60923ade3
https://doi.org/10.21074/kjlcap.2019.20.3.363
https://doi.org/10.21074/kjlcap.2019.20.3.363
Autor:
A-young Jo, Byunghwa Yang
Publikováno v:
Journal of Digital Convergence. 15:107-117
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc1bf3b2561ad8bbe432ebbe9cf13902
https://doi.org/10.14400/jdc.2017.15.3.107
https://doi.org/10.14400/jdc.2017.15.3.107
Autor:
Byunghwa Yang
Publikováno v:
The Korean Journal of Consumer and Advertising Psychology. 17:711-733
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b039bdbc3f36379257263422d20b4158
https://doi.org/10.21074/kjlcap.2016.17.4.711
https://doi.org/10.21074/kjlcap.2016.17.4.711
Autor:
Byunghwa Yang, A-young Jo
Publikováno v:
The Korean Journal of Advertising. 27:137-157
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcbd9a76b9765a4150956fe48c5686ae
https://doi.org/10.14377/kja.2016.2.28.137
https://doi.org/10.14377/kja.2016.2.28.137
Autor:
Byunghwa Yang1 bhyang@chol.com, Youngchan Kim2
Publikováno v:
AMA Winter Academic Conference Proceedings. 2007, Vol. 18, p376-385. 10p.
Autor:
Byunghwa Yang
Publikováno v:
Korean Journal of Industrial and Organizational Psychology. 27:55-81
This study aims to examine the effect of consistency between applicants’ personality traits and job characteristics on employment advertisement. There are few empirical evidences about the consistency of personality traits and job characteristics,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::541b97e765ff2aa9583ef44c5eefa48d
https://doi.org/10.24230/kjiop.v27i1.55-81
https://doi.org/10.24230/kjiop.v27i1.55-81
Publikováno v:
Journal of Business Research. 66:1345-1352
Because of the interactive property of mobile devices, our interest lies primarily in differences in how advertising and mobile technologies are perceived and judged. Drawing on the technology acceptance and mobile advertising literature, this paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ee027aecaf3ac341fa3232b21b35ec2
https://doi.org/10.1016/j.jbusres.2012.02.035
https://doi.org/10.1016/j.jbusres.2012.02.035
Autor:
Byunghwa Yang
Publikováno v:
Indian Journal of Science and Technology. 9
Background/Objectives: The present study examined a hypothesized model of branded mobile apps that considers the impact of consumer empathy on brand attachment and the moderating effect of ideal self-congruence. Methods/Statistical Analysis: Based on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8e2cc9bfe53309550e56a8ab55d76ee1
https://doi.org/10.17485/ijst/2016/v9i25/97198
https://doi.org/10.17485/ijst/2016/v9i25/97198