Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Byoungkwan Lee"'
Publikováno v:
Journal of Advertising. Spring2007, Vol. 36 Issue 1, p107-119. 13p. 2 Diagrams, 1 Chart.
Publikováno v:
Health Communication Research. 18:31-62
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97088ddb3ac6ef0e06418575275a7281
https://doi.org/10.24172/hcr.2019.18.1.31
https://doi.org/10.24172/hcr.2019.18.1.31
Autor:
Byoungkwan Lee, Youngkon Sohn
Publikováno v:
The Korean Journal of Advertising and Public Relations. 20:35-77
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db1f967c26483c1afac3429d47b3e15b
https://doi.org/10.16914/kjapr.2018.20.3.35
https://doi.org/10.16914/kjapr.2018.20.3.35
Publikováno v:
Journal of Public Relations. 19:270-298
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::580aa1e900ada772126648d8bf157f0e
https://doi.org/10.15814/jpr.2015.19.1.270
https://doi.org/10.15814/jpr.2015.19.1.270
Publikováno v:
Journal of Public Relations. 18:43-70
본 연구의 목적은 온라인 커뮤니케이션 채널들을 활용해 실시한 Hug AIDS 캠페인이 채택되고 확산되어 가 는 과정을 이해하기 위한 것이다. 분석한 결과, 온라인 메신저에 위치한 배너 광고는
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75e59a2f7af390ecc85765028304da46
https://doi.org/10.15814/jpr.2014.18.3.43
https://doi.org/10.15814/jpr.2014.18.3.43
Autor:
Sangrock Lee, 윤문영 ( Mun Young Yoon ), Byoungkwan Lee, Youngkon Sohn, 김채린 ( Chae Rin Kim ), 김민희 ( Min Hee Kim )
Publikováno v:
Journal of Public Relations. 18:163-206
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1624b4823747af5ce8be5f4818f72f91
https://doi.org/10.15814/jpr.2014.18.2.163
https://doi.org/10.15814/jpr.2014.18.2.163
Autor:
Byoungkwan Lee1, Hyuhn-Suhck Bae2 baehyuhn@yumail.ac.kr
Publikováno v:
Journal of Media Economics. 2004, Vol. 17 Issue 3, p163-176. 14p.
Publikováno v:
Asian Journal of Communication. 22:214-232
This study analyzes US and South Korean news coverage of the H1N1 pandemic to examine cross-cultural variations in attention cycle patterns, cited sources, and news frames. A content analysis was conducted on 630 articles from US and Korean newspaper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e79751f7f24ad0f326671cfd237cff56
https://doi.org/10.1080/01292986.2011.642395
https://doi.org/10.1080/01292986.2011.642395
Autor:
Hyun Jung Oh, Byoungkwan Lee
Publikováno v:
Health Communication. 27:30-41
In the context of diabetes, this study tested a mechanism through which Korean diabetes patients' exchange of computer-mediated social support (CMSS) in diabetes online communities influences their sense of empowerment and intention to actively commu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::addc474422abdf17db3a789aa0f873e6
https://doi.org/10.1080/10410236.2011.567449
https://doi.org/10.1080/10410236.2011.567449
Autor:
Byoungkwan Lee, Karen M. Lancendorfer
Publikováno v:
Journal of Political Marketing. 9:186-206
Building on previous research in the field of agenda-building by examining the relationships between candidates and the media, this study used content analysis to examine how the 2002 Michigan candidates for governor presented election issues in pres
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0babe91d840bba10c799f7246136b2c9
https://doi.org/10.1080/15377857.2010.497737
https://doi.org/10.1080/15377857.2010.497737