Zobrazeno 1 - 10
of 182
pro vyhledávání: '"Byoungho Jin"'
Publikováno v:
Fashion and Textiles, Vol 8, Iss 1, Pp 1-21 (2021)
Abstract Based on the stimuli-organism-response model, this study aims to examine whether consumers’ store experience through virtual reality (VR), compared to website experience, can attract them enough to perceive the online store as appealing. T
Externí odkaz:
https://doaj.org/article/adf06efc07d04e3281eeffe9208fe084
Autor:
Byoungho Jin, Sojin Jung
Publikováno v:
Journal of Small Business and Enterprise Development, 2016, Vol. 23, Issue 3, pp. 812-830.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSBED-08-2015-0104
Autor:
Hongjoo Woo, Byoungho Jin
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 1, pp. 37-55.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-07-2015-0115
Autor:
Gwia Kim, Byoungho Jin
Publikováno v:
International Journal of Retail & Distribution Management. 50:692-707
PurposeDespite the significant potential of Malaysia and Indonesia as emerging Southeast Asian retail markets, their nuanced differences in relation to global retailers have not been fully analyzed. Drawing the institutional theory, this study analyz
Autor:
Sadaqul Bari, Byoungho Jin
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:548-566
PurposeThe purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined whether these evolution patterns followed the same path in Korea and Indi
Autor:
Reza Ashari Nasution, Jae-Eun Chung, So Won Jeong, Robert Jeyakumar Nathan, Heesoon Yang, Byoungho Jin
Publikováno v:
Polish Journal of Management Studies. 22:277-290
Publikováno v:
International Journal of Market Research. 2010, Vol. 52 Issue 5, p611-631. 21p. 8 Charts.
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:389-406
PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of cou
Autor:
Naeun Lauren Kim, Byoungho Jin
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:242-256
PurposeOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with others). Guided by the law of contagion and the consumer contamination
Publikováno v:
Journal of Brand Management. 27:495-507
Built on reference dependence, this study investigated how the framing of cost information affects perceived gains and losses, and tested the mediating roles of gain and loss perceptions in the relationship between cost information and price fairness