Výsledky vyhledávání - "Buying process"

Akademický článek

THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH

Autor: Brîndușa Mariana BEJAN

Publikováno v: Studia Universitatis Babeş-Bolyai Negotia, Vol 68, Iss 1, Pp 67-80 (2023)

Within the consumer behaviour literature, there are few studies in the consumer behaviour literature dealing with the relationship between consumer self-esteem and its role in the buying decision process. This paper explores the influence of self-est

Externí odkaz: https://doaj.org/article/260b3a31af604fdab4fde41504423379

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Akademický článek

'Green Products': A Review with the Consumer Buying Process Framework / 'Green Products': A Review with the Consumer Buying Process Framework

Autor: Cao, Yanghui

Publikováno v: Journal of Environmental Management and Tourism (JEMT). XIV(1(65)):52-66

Externí odkaz: https://www.ceeol.com/search/article-detail?id=1131622

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Akademický článek

THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH

Autor: Bejan, Brîndușa-Mariana

Publikováno v: Studia Universitatis Babes Bolyai - Negotia. 68(1):67-80

Externí odkaz: https://www.ceeol.com/search/article-detail?id=1109114

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Akademický článek

Arab’s children’s influence on the buying process: comparing parent and child perceptions

Autor: Ghouse, Suhail Mohammad, Chaudhary, Monica, Durrah, Omar

Publikováno v: Journal of Islamic Marketing, 2020, Vol. 13, Issue 5, pp. 1069-1088.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JIMA-08-2019-0160

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Akademický článek

The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising

Autor: Kumar, Sunita, Khanna, Shivi

Publikováno v: Media Literacy and Academic Research. 5(2):238-258

Externí odkaz: https://www.ceeol.com/search/article-detail?id=1083431

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Akademický článek

Consumer Reliance on Alternative Digital Touchpoints throughout the Buying Process

Autor: Christos LIVAS, Emmanouil SKARPARIS, Apostolos SKOTIS

Publikováno v: Expert Journal of Marketing, Vol 10, Iss 1, Pp 1-10 (2022)

In both traditional and digital channels, the marketing function aims at devising and implementing appropriate strategies and tactics for each stage consumers go through when they are considering a purchase. In the digital environment, brands interac

Externí odkaz: https://doaj.org/article/976538647ffe463c919d503a42d65f28

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Akademický článek

The Impact of Zero Moment of Truth (Zmot) on Smartphone Buying Decision

Autor: Furkan Biçer

Publikováno v: Journal of International Trade, Logistics and Law, Vol 6, Iss 2, Pp 153-167 (2020)

With the advent of the Internet, consumer buying process has changed dramatically. Consumer’s buying habits are influenced by digital medium to a large extent. Online peer reviews, which are also known as Zero Moment of Truth (ZMoT) play a signific

Externí odkaz: https://doaj.org/article/f28633704af2442aa65cd1221bb4854d

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