Zobrazeno 1 - 10
of 665
pro vyhledávání: '"Buying decision"'
Autor:
Brahim Boutaleb
Publikováno v:
Business Ethics and Leadership, Vol 8, Iss 3, Pp 71-81 (2024)
This research investigated the nature of factors that influence the smartphone buying decision in Arar province in Saudia Arabia. The research is based on a survey which targets individuals who own smartphones. A total of 384 smartphone owners were q
Externí odkaz:
https://doaj.org/article/5001f931b6404126ba1c532eb3f6ad11
Autor:
Mir Kanan Mansurzada, Bahman Huseynli
Publikováno v:
Управленец, Vol 15, Iss 4, Pp 81-91 (2024)
In a highly competitive Azerbaijani coffee shop market, knowing what drives consumer behaviour is crucial for marketers and businesses looking to separate out from the competition and encourage customer loyalty. The article examines the effects of br
Externí odkaz:
https://doaj.org/article/f8be22918e954f0491695fa81fbc5e98
Publikováno v:
Journal of Management Small and Medium Enterprises (SME's), Vol 17, Iss 3 (2024)
An electric bike, also known as an e-bike or power bike, could be a sort of bike that employs an electric motor as a control source. This thinks about points to get the relationship between hedonic style, product quality, and word of mouth on buying
Externí odkaz:
https://doaj.org/article/0013c8b7d459439bbe2c40bbcc592eb9
Autor:
Calvin Rajagukguk, Ugy Soebiantoro
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 8, Iss 1 (2024)
This research aims to explore the influence of celebrity endorsers and brand image on Erigo's purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions
Externí odkaz:
https://doaj.org/article/dcc7bb86dc9449879e8d22da8b565da6
Publikováno v:
Ekuitas: Jurnal Ekonomi dan Keuangan, Vol 8, Iss 3 (2024)
This study aimed to investigate the impact of visual and verbal packaging on purchasing choices by assessing the perceived quality of food. One hundred seventy-five respondents were surveyed, specifically consumers who purchase MSME food goods in Ban
Externí odkaz:
https://doaj.org/article/3d245767fb2d4a57ab4d31f0ec01dccf
Autor:
Dr.aisha Tarek Noour noour
Publikováno v:
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ, Vol 25, Iss 2, Pp 389-424 (2024)
This research study is to ascertain how the efficiency of social media marketing dimensions influences consumers' buying decision and the role of market response as a mediator. The buying process involves five decision-making steps: recognition, info
Externí odkaz:
https://doaj.org/article/b7bb49f21dcd4f249b08b2362634b7ed
Publikováno v:
International Journal of Business, Economics, and Social Development, Vol 5, Iss 1, Pp 111-119 (2024)
A cooperative is a business entity consisting of individuals and legal entities that is based on the principles of kinship and economic democracy and is a means of increasing economic progress for cooperative members and the community. This research
Externí odkaz:
https://doaj.org/article/893f54fdca3d48b1bd45e49e7963f2a2
Autor:
I Made Sukresna, Jesca Edward Mikina
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 1, Pp 183-198 (2024)
Environmental concerns have led to increased environmentally conscious practices and the production of green products. However, in an emerging country like Tanzania, young Tanzanian consumers have shown less responsiveness, necessitating an explorati
Externí odkaz:
https://doaj.org/article/103371c0456e42f693705193eae3c12a
Autor:
Agarwal Reeti, Mehrotra Ankit
Publikováno v:
Studies in Business and Economics, Vol 18, Iss 3, Pp 5-23 (2023)
Online forums are becoming increasingly important in influencing customers’ buying decision process, hence understanding customers’ likelihood to rely on online forums while making buying decisions is of major concern for marketers. The companies
Externí odkaz:
https://doaj.org/article/97e1c14597074858affff92bec6b1c56
Autor:
Aris Mardiyono, Harry Soesanto
Publikováno v:
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 13, Iss 1, Pp 150-166 (2023)
The purpose of this study is to develop the concept of celebrity endorsers, and product attractiveness to purchasing decisions with brand image as an intervening variable. A sample of 137 respondents consisted of fashion blazer owners in the city of
Externí odkaz:
https://doaj.org/article/5caef0ba3d6a4dedad655dc4d5da61f8