Výsledky vyhledávání - "Business-Nonprofit Partnerships"

Marketing social : uma estratégia para otimizar a confiança e aumentar a intenção de doar às organizações não governamentais

Autor: Carvalho, Beatriz Alexandre Santos

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Mestrado Bolonha em Marketing Ao longo dos últimos anos, as Organizações Não Governamentais (ONG) têm tido um papel cada vez mais sólido no combate aos problemas sociais. Porém, o crescente aparecimento de instituições tem intensificado a lu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ff82d4c1697f17656b7f41c1c3cfa11e
https://hdl.handle.net/10400.5/22699

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Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle

Autor: Marta Rey, Luis Álvarez, María José Sanzo

Publikováno v: Sustainability; Volume 9; Issue 8; Pages: 1410
Sustainability, Vol 9, Iss 8, p 1410 (2017)
Scopus
RUC. Repositorio da Universidade da Coruña
instname
RUO. Repositorio Institucional de la Universidad de Oviedo

[Abstract]: Business-nonprofit partnerships have gained increased relevance in the context of the evolution of corporate social responsibility strategies and the existence of extremely complex societal and environmental challenges. However, these col

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::57995f406b3735466564357a652da3b7

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Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

Autor: Marta Rey-García, María José Sanzo-Pérez, Nuria García-Rodríguez, Luis Ignacio Álvarez-González

Publikováno v: Scopus
Business Research Quarterly, Vol 20, Iss 2, Pp 112-123 (2017)
RUO. Repositorio Institucional de la Universidad de Oviedo
instname

Nonprofit organizations (NPOs) confront competitive pressures derived from complex economic and societal challenges. Their capacity to fulfil their mission increasingly depends on developing successful alliances with key external and internal stakeho

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a2c6397bb1623484abce7d47238358d
http://hdl.handle.net/10651/42914

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