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Publikováno v:
Micro & Macro Marketing. (3):491-524
This paper investigates the effects of financial constraints on the outcome of different types of creative tasks such as product ideation and product repair. Four experimental studies examine the effect of financial constraints on creativity of the o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6bf19e74509444fddc56ad6788bfb8b7
https://openaccess.city.ac.uk/id/eprint/4268/1/creativity_cass_rep.pdf
https://openaccess.city.ac.uk/id/eprint/4268/1/creativity_cass_rep.pdf