Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Burçin Güçlü"'
Publikováno v:
International Journal for Quality Research, Vol 14, Iss 1, Pp 271-290 (2020)
This paper investigates the reviews posted by Airbnb customers in order to assess the customer satisfaction, and to understand the criteria of Airbnb customers in short-term accommodation rentals. The objective is to determine the characteristics tha
Externí odkaz:
https://doaj.org/article/476b3264f9734030a948c818a1d85c65
Autor:
Linde Wang, Burçin Güçlü
Publikováno v:
Journal of Marketing Communications. :1-18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a061dab9fb6b8f9d0e1e843a1bafd47
https://doi.org/10.1080/13527266.2023.2209783
https://doi.org/10.1080/13527266.2023.2209783
Publikováno v:
European Management Journal. 41:90-100
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19147defe55cd3cd85ad668e529d4eb0
https://doi.org/10.1016/j.emj.2021.12.004
https://doi.org/10.1016/j.emj.2021.12.004
Publikováno v:
International Journal for Quality Research, Vol 14, Iss 1, Pp 271-290 (2020)
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Recercat. Dipósit de la Recerca de Catalunya
instname
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Recercat. Dipósit de la Recerca de Catalunya
instname
This paper investigates the reviews posted by Airbnb customers in order to assess the customer satisfaction, and to understand the criteria of Airbnb customers in short-term accommodation rentals. The objective is to determine the characteristics tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8ecd1dfe14fe463571bd49a76420eed1
http://ijqr.net/journal/v14-n1/17.pdf
http://ijqr.net/journal/v14-n1/17.pdf
Autor:
Burçin Güçlü, Miguel-Ángel Canela
Several studies have raised a common concern in the field of management, the lack of innovation. However, they either attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a2520356a4c2e07073fcf0e49a4161f
https://doi.org/10.4018/978-1-7998-7297-9.ch021
https://doi.org/10.4018/978-1-7998-7297-9.ch021
Autor:
Miguel Ángel Canela, Burçin Güçlü
Publikováno v:
International Journal of Applied Behavioral Economics. 6:38-56
Several studies have raised a common concern in the field of management, the lack of innovation. However, they either attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c7e802f196e80e70e02630584487bc0
https://doi.org/10.4018/ijabe.2017100103
https://doi.org/10.4018/ijabe.2017100103
Social media receives growing interest from sports executives. Yet, very little is known about how to make use of such user-generated, unstructured data. By exploring tweets generated during Turkish Airlines Euroleague's Final Four event, which broad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::70ffd27dfbbbad3d309ce3d38b68368c
https://doi.org/10.4018/978-1-5225-7519-1.ch008
https://doi.org/10.4018/978-1-5225-7519-1.ch008
Social network analysis has been widely used by organizational behavior researchers to stress the importance of the context, social connections, and social structure on human behavior. In the last decade, social network analysis has emerged as one of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7aca371caae381d49e83e8c8c5618dc0
https://doi.org/10.4018/978-1-5225-3534-8.ch008
https://doi.org/10.4018/978-1-5225-3534-8.ch008
Autor:
Miguel Ángel Canela, Burçin Güçlü
Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::243c2a11b501b189e25dc4ad2bc24203
https://doi.org/10.4018/978-1-5225-1793-1.ch022
https://doi.org/10.4018/978-1-5225-1793-1.ch022