Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Bulent Ozsacmaci"'
Autor:
Bulent Ozsacmaci, Handan Ozdemir
Publikováno v:
İşletme Araştırmaları Dergisi, Vol 12, Iss 3, Pp 2682-2701 (2020)
Amaç – Bu çalışmanın amacı çevre dostu ambalajlı market ürünlerine ait fiyat, tasarım, algılanan kalite, çevresel tutum, beklenen fayda ve bilgi birikimi değişkenlerinin tüketicilerin tutumlarına, farkındalıklarına ve satın alm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e1e83fc2c9ae23270ee28935bd095d99
http://www.isarder.org/2020/vol.12_issue.3_article32.pdf
http://www.isarder.org/2020/vol.12_issue.3_article32.pdf
Autor:
Tolga Dursun, Bulent Ozsacmaci
Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine importance of influencer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87a90ffe531daa9a6e10b01c5b9825dc
https://doi.org/10.4018/978-1-7998-1618-8.ch003
https://doi.org/10.4018/978-1-7998-1618-8.ch003
Publikováno v:
International Journal of Marketing Studies. 9:46
It is important for marketers to understand individuals’ buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers’ behavioral patterns. This study aims to explore the effects
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11d036a2f91dad56f81425004e7181a0
https://doi.org/10.5539/ijms.v9n1p46
https://doi.org/10.5539/ijms.v9n1p46
Publikováno v:
International Journal of Marketing Studies. 6
This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research is to examine consumers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30ab904e9751433cc115f9d24af7c2f7
https://doi.org/10.5539/ijms.v6n4p157
https://doi.org/10.5539/ijms.v6n4p157
Publikováno v:
International Business & Economics Research Journal (IBER). 4
It is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article consists of two parts. In the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d62fd81cc6c6d20f1d731f45b8c50a34
https://doi.org/10.19030/iber.v4i1.3565
https://doi.org/10.19030/iber.v4i1.3565
Publikováno v:
International Business & Economics Research Journal (IBER). 5
Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand managem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86b3274811b7af4bd4f1b17e77a7b271
https://doi.org/10.19030/iber.v5i8.3499
https://doi.org/10.19030/iber.v5i8.3499
Publikováno v:
International Business & Economics Research Journal (IBER). 6
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the results of the study, it is c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2395848d1f39a53a23f1532d831de304
https://doi.org/10.19030/iber.v6i2.3348
https://doi.org/10.19030/iber.v6i2.3348
Publikováno v:
İktisadi ve İdari Bilimler Dergisi. 36:275
Son yillarda isletme etigi ve sosyal sorumluluk kavramlari pazarlama alaninda ozellikle de sosyal pazarlama faaliyetlerinde buyuk onem kazanmistir. Isletmeler, topluma yonelik cabalarini gostermek icin buyuk bir ugras vermektedirler. Tuketiciler ise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fa16670819f1d7465f5d89f1a011b57
https://doi.org/10.14780/iibd.22226
https://doi.org/10.14780/iibd.22226