The joint effects of medium type and variety on consumer response: A comparison of television, print and the Internet

Autor: Dijkstra, D, Buijtels, HEJJM, van Raaij, WF, Evrard, Y., Hoyer, W.D., Strazzieri, A.

Publikováno v: Papers preapared for the 3rd International Research Seminar, Marketing Communications and Consumer Behavior, 189-203
STARTPAGE=189;ENDPAGE=203;TITLE=Papers preapared for the 3rd International Research Seminar, Marketing Communications and Consumer Behavior

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::10370cf87e130d10b69df38105835c91
https://pure.eur.nl/en/publications/093795be-21e6-41aa-a5c7-bbe607ce6b1f