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Publikováno v:
Bìznes Inform, Vol 8, Iss 511, Pp 266-277 (2020)
The article discusses the essence and directions of application of marketing innovations in the communication policy of hotel enterprises. Directions of application of marketing innovations by domestic and foreign hoteliers are closer defined; attent
Externí odkaz:
https://doaj.org/article/0233325367784e0d989888f765e3fab1