Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Budiono Hardjono"'
Autor:
Budiono Hardjono, Tan Bee Ying
Publikováno v:
Trikonomika, Vol 16, Iss 2, Pp 51-62 (2017)
The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the fa
Externí odkaz:
https://doaj.org/article/d333d27e2ffc4f5d8be167f347434aeb
Autor:
Budiono Hardjono, Lai Pooi San
Publikováno v:
Jurnal Dinamika Manajemen, Vol 8, Iss 1, Pp 92-107 (2017)
Building up customer loyalty have become more important to survive in the high competition of hospitality industry. One approach to developing this is by implementing customer relation-ship management (CRM). This study investigates the implication of
Externí odkaz:
https://doaj.org/article/17008a99aca24f7e9be8802aa9becf3d
Publikováno v:
Jurnal Dinamika Manajemen. 11:1-11
This study aims to analyze the implications of e-WoM components (intra-personal ties, homophile, credibility) on consumer purchasing decisions both directly and through mediating consumer preferences. Previous experience of consumer purchases conveye
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d2d4f4cf4fdce0a2f88478eaabc6f57
https://doi.org/10.15294/jdm.v11i1.21113
https://doi.org/10.15294/jdm.v11i1.21113
Publikováno v:
International Journal of Advances in Social and Economics. 1
Y generation is an important target market in fashion products such as sportswear. Due to the big market potential, many of brand owners created various brand personality to attract the interest of this generation. This study attempts to explain whet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::062b81c9087571903f83bb41a8a8836c
https://doi.org/10.33122/ijase.v1i4.115
https://doi.org/10.33122/ijase.v1i4.115
Publikováno v:
Research Journal of Business Management. 10:51-57
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77bfeb14173df851e303f7548750635a
https://doi.org/10.3923/rjbm.2016.51.57
https://doi.org/10.3923/rjbm.2016.51.57