Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Brymer, Deborah"'
Publikováno v:
Scandinavian Journal of Clinical & Laboratory Investigation; 1981, Vol. 41 Issue 3, p237-245, 9p
Autor:
Rita Clifton
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of t
