Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Bryce Magnuson"'
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 21:400-418
Purpose A recent study by Reimers et al. (2016) suggests that the attitude-behaviour gap, as it applies to ethical clothing, may be due to academics having defined it differently to the way that consumers do. The purpose of this paper is to serve as
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 21:115-132
Purpose Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is often comparatively small. The purpose of this paper is to address
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 20:383-399
Purpose Despite supposed widespread consumer support for ethical clothing, it still often fails to translate into actual purchase. The purpose of this paper is to determine whether the way in which academics have defined and measured ethical clothing