Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Bryan Usrey"'
Publikováno v:
Tran, H-A, Strizhakova, Y, Usrey, B & Johnson, S 2022, ' Consumer cynicism in service failures ', Psychology & Marketing, vol. 39, no. 2, pp. 346 . https://doi.org/10.1002/mar.21599
Despite growing corporate commitments to being customer-centric, many customers perceive firms as self-driven and caring only about their own business interests. This sentiment is projected in consumer cynicism, or negative consumer attitudes based o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9f89024d87c0d654411b14a0879da800
https://doi.org/10.1002/mar.21599
https://doi.org/10.1002/mar.21599
Brands often incentivize influencers to review their products. However, such incentivized product reviews may reflect negatively on the influencers’ credibility and authenticity, especially if the reviews are positive. Given the more personal natur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::977d7059c02a520f74da12e7e3ef9a58
https://ueaeprints.uea.ac.uk/id/eprint/77247/
https://ueaeprints.uea.ac.uk/id/eprint/77247/
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Publikováno v:
Psychology & Marketing.
Brands often use scarcity appeals to promote sales. However, there is limited research investigating how consumers react when they are unable to obtain items that are advertised using scarcity appeals in terms of limited quantity. In two studies, exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::204654122a386a07acabc9a46b1bc5a6
https://doi.org/10.1002/mar.21489
https://doi.org/10.1002/mar.21489
Despite frequent reports that they favor products with environmental benefits, consumers often purchase conventional alternatives. One reason for this is the performance liability associated with green products, in which consumers perceive them as be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6500649136d61f54c2643f187c4117d
https://ueaeprints.uea.ac.uk/id/eprint/73491/
https://ueaeprints.uea.ac.uk/id/eprint/73491/
As blogs continue to grow in importance, they have quickly become one of the largest and most established forms of non-traditional media (Onishi and Manchanda, 2012; Stephen and Galak, 2012). Due to this popularity, brands are striving to connect to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::66d45184398025aee19da2a14f1d2b9a
https://ueaeprints.uea.ac.uk/id/eprint/76894/
https://ueaeprints.uea.ac.uk/id/eprint/76894/
As public funding for the restoration of tourist attractions decreases, assistance is often sought from the private sector in the form of corporate social responsibility (CSR). However, research has yet to understand how such CSR activities impact th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e03578d1ca9f7ab999310d5a37f8d85b
https://ueaeprints.uea.ac.uk/id/eprint/64831/
https://ueaeprints.uea.ac.uk/id/eprint/64831/
Publikováno v:
Global marketing conference proceeding.
Green products are often afflicted with a perceived performance liability, presenting marketing managers with a dilemma of how to motivate consumers to alter their consumption behavior, while acknowledging their negative inferences about green produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7638e43404e99fc12dec70d7ef3867c2
https://doi.org/10.15444/gmc2016.11.07.03
https://doi.org/10.15444/gmc2016.11.07.03
Publikováno v:
Global marketing conference proceeding.
Support from the private sector, for example by firms, has been solicited to ease tourist attraction financial constraints and to help their restoration and maintenance out of Corporate Social Responsibility (CSR) activities (United Nations, 2010; Eu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cce81d7831d2b8e9d6b8352b385a0816
https://doi.org/10.15444/gmc2016.03.07.01
https://doi.org/10.15444/gmc2016.03.07.01